The success behind the game is that it has kept gamers engaged with online content which is the most impressive part of it. EA has introduced some  growth and made some bold changes, yet much of this brave new world’s potential remains relatively untouched. Publisher of Electronic Arts declared that The Sims 3’s official website has received six million hits per month in 2009.

EA site is host to The Sims Exchange, which permits players to share and download content for the game, including clothes and decorations. Some of the content is released by EA, but some of it is generated by the community. EA claims that 100 million pieces of contents have been downloaded in the exchange.
Game publishers and developers have conjectured in recent years that micro-transactions like those are the future of the PC industry — that one-off $65 charges are going to be phased out for all but the most traditional hardcore games. It looks like The Sims 3 has enjoyed some success.